Articolo evidenziato

Antonia Skaraki

The chicken or the egg ? – well, in these packages… the chickens definitely steal the show! Enchanted by the power of stories and tales, we created a visual narrative… about 3 special chickens / heroines; Captain Mahe for free-range eggs, Madame Coco for bio eggs and Miss Nelly for barn-laid eggs. That’s how we added a human touch to the packaging: a touch that … Continua a leggere Antonia Skaraki

Tokyo 2020 Olympic Games Sport Pictograms.

Olympic Games sport pictograms were first introduced at the Tokyo 1964 Games, which arose from a need to communicate visually to an increasingly international group of athletes and spectators. Since then, pictograms have been created for every edition of the Games. While paying great respect to the predecessors and inheriting the Tokyo 1964 pictograms by innovating them, the Tokyo 2020 pictograms not only adhere to the objective … Continua a leggere Tokyo 2020 Olympic Games Sport Pictograms.

Instagram adds in-app checkout as part of its big push into shopping

Instagram took its next step to becoming a full-fledged commerce business today, announcing that it is bringing a checkout feature to its mobile apps. With checkout, you can store your payment information with Instagram to make purchases more quickly. In return, Instagram is charging retailers a selling fee. More than 20 brands will use checkout to start, including Nike, Adidas, Dior, H&M, MAC Cosmetics, Michael … Continua a leggere Instagram adds in-app checkout as part of its big push into shopping

Sole Sans: il nuovo carattere per il Sole24ore

Il progetto di un nuovo carattere esclusivo per Il Sole 24 ore è stato sviluppato dalla Cooperativa Anonima Servizi Tipografici (CAST). Il Sole Sans doveva accordarsi stilisticamente al Sole Serif, il carattere disegnato nel 2010 per Il Sole da Luciano Perondi, oggi membro e co-fondatore di CAST. Inoltre doveva essere adatto a schemi, grafici e tabelle a corpi molto ridotti, ma doveva anche mostrare sufficiente … Continua a leggere Sole Sans: il nuovo carattere per il Sole24ore

Fabian De Smet

I found very intriguing the work of Fabian De Smet, a young and talented creative graphic designer, that started off very young as a legal graffiti artist in France. Fabian, how did you approach the project Tribute to Madiba? I started with quite a lot of research, making quite a lot of  drafts for the calculations, effects, trials. I had to try it first on some smaller prototypes, than I … Continua a leggere Fabian De Smet

Antonio Pace: 25 years between corporate type and art

How do you approach the project for a corporate typeface? I start from a basic consideration: renouncing to the characterization of every verbal expression is equivalent to renouncing to a universe subliminal messages, packaged directly on the ontological plan of a brand. It must be said that making typefaces for the generic typesetting and making typefaces for identity systems is not at all the same thing. Every typographic … Continua a leggere Antonio Pace: 25 years between corporate type and art