Winner of a public competition, this Brand will rapresent the community of Prato in the new millenium.
The coloured stripes comes out from the traditional work of Prato people (stracciaroli), capable to recycle every single stripe of cotton and the new mixture in the urban and industrial landascape made out of small and medium chinese entrapreuners, african migrants and Italians.
The Logotype comes out from an architectural approach at the medio evo plan of the city.
Ink made from vegetable waste, Estratto.
The concept is based on anthocyanins, pigments of flowers and fruits.
Their colour is from red to blue, depending on the amount of ph of the container.
Red cabbage, black carrot, cherry, currant, grape, strawberry, raspberry are plenty of anthocyanins.
So pick a red cabbage, cut it and put in water, boil for 15/30 minutes, filter the fluid.
Now you have what chemists call a ph indicator, so put some in different bowls, than add some lemon (acid) for red shades or bicarbonate for green shades.
(If you’re looking for yellows, use onion or carrots instead of cabbage)
_ must be kept in the fridge
_ they can’t be reproduced scientifically
_ perfect white or black could be obtained
_ the intensity could change in time
Welcome to the poetry.
Estratto is a 100% natural colour, can be used to write, paint, and for the food market.
Then Ludovica Canzutti (designer) decided to design the pen for estratto, the pack,….
Last night i was at the Kartell party for the launch of the book celebrating the 60 years of history of the brand, in other words the history of plastic in italian design.
But the issue is the book!!!!
Absolutely fantastic. A huge collection of plastic best sellers planned by some of the best designers of the world witnessing the Kartell attitude to precision, passion, love for every single project carried out in the last 60 years.
Is quite big in terms of size, and is full of descriptions, sketches, images, drawings and deatils not only about the projects but also about the momentum in the design history, explaining how a small Italian factory has been capable to became a world leader brand.