Fabian De Smet

I found very intriguing the work of Fabian De Smet, a young and talented creative graphic designer, that started off very young as a legal graffiti artist in France. Fabian, how did you approach the project Tribute to Madiba? I started with quite a lot of research, making quite a lot of  drafts for the calculations, effects, trials. I had to try it first on some smaller prototypes, than I … Continua a leggere Fabian De Smet

Antonio Pace: 25 years between corporate type and art

How do you approach the project for a corporate typeface? I start from a basic consideration: renouncing to the characterization of every verbal expression is equivalent to renouncing to a universe subliminal messages, packaged directly on the ontological plan of a brand. It must be said that making typefaces for the generic typesetting and making typefaces for identity systems is not at all the same thing. Every typographic … Continua a leggere Antonio Pace: 25 years between corporate type and art