NB Studio: Petit Pli

The concept behind the sustainable clothing brand Petit Pli stems from using materials resourcefully. The pleated structure of the garments can grow up to seven sizes; the same amount a child grows in their first two years. NB Studio was asked to strengthen the brand logo and its applications by creating a brand identity that is inspired by the product and the founder’s desire to … Continua a leggere NB Studio: Petit Pli

Tokyo 2020 Olympic Games Sport Pictograms.

Olympic Games sport pictograms were first introduced at the Tokyo 1964 Games, which arose from a need to communicate visually to an increasingly international group of athletes and spectators. Since then, pictograms have been created for every edition of the Games. While paying great respect to the predecessors and inheriting the Tokyo 1964 pictograms by innovating them, the Tokyo 2020 pictograms not only adhere to the objective … Continua a leggere Tokyo 2020 Olympic Games Sport Pictograms.

Fabian De Smet

I found very intriguing the work of Fabian De Smet, a young and talented creative graphic designer, that started off very young as a legal graffiti artist in France. Fabian, how did you approach the project Tribute to Madiba? I started with quite a lot of research, making quite a lot of  drafts for the calculations, effects, trials. I had to try it first on some smaller prototypes, than I … Continua a leggere Fabian De Smet