Antonio Pace: 25 years between corporate type and art

How do you approach the project for a corporate typeface? I start from a basic consideration: renouncing to the characterization of every verbal expression is equivalent to renouncing to a universe subliminal messages, packaged directly on the ontological plan of a brand. It must be said that making typefaces for the generic typesetting and making typefaces for identity systems is not at all the same thing. Every typographic … Continua a leggere Antonio Pace: 25 years between corporate type and art

Città di Prato by designconsultancy

Winner of a public competition, this Brand will rapresent the community of Prato in the new millenium. The coloured stripes comes out from the traditional work of Prato people (stracciaroli), capable to recycle every single stripe of cotton and the new mixture in the urban and industrial landascape made out of small and medium chinese entrapreuners, african migrants and Italians. The Logotype comes out from … Continua a leggere Città di Prato by designconsultancy