Città di Prato by designconsultancy

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Winner of a public competition, this Brand will rapresent the community of Prato in the new millenium.

The coloured stripes comes out from the traditional work of Prato people (stracciaroli), capable to recycle every single stripe of cotton and the new mixture in the urban and industrial landascape made out of small and medium chinese entrapreuners, african migrants and Italians.

The Logotype comes out from an architectural approach at the medio evo plan of the city.