Goran segnala



i spoke about a lot of people in this blog but never about me, cause i am a one man band and i spend most of my time working or travelling.

i never have the time to restyle my website or stuff like that, so i did designconsultancy on wordpress and i started to publish something.

hope you enjoy


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Omage to Rudyard Kipling’s IF

If only Italian graphic designers could be so good at copying something like american collegues, without alwais concerning about meanings, if only in our universities and colleges were less people concentrated on themself and the importance of their academic role, if only they were a Little bit younger, if everytime wasn’t about politic, if smart small studio like many i met in this blog were entitled to public design, if meritocracy one day will show its face, we could at least have an updated visual Italian world.

on line italian newspapers

Let’s have a look at the main on line italian newspapers on a wall with the independent and the nyt.

Once graphic designer could judge a layout simply squinting the eyes, to have a clearer view of the balance between white and black, the first “sort of balanced” on which machine compositors were used to spend quite good time. That was really a dusty job, handling lead letters and wood. Nowadays we have a really strong power to rearrange adaptive templates to fill all the spaces with the right proportion and… Yes, but who’s designing those templates?  If you don’t use 10% or more of the page displayed there’s a visual problem, an excess of white annoying the reader, and a content problem, cause you could have displayed more content.

But more than that, there’s a financial loss, you could have sold that space. Better, you could sell it everyday.

Why italian editors are hiring graphic designers only to design a font for the printed version of the newspaper or for an info graphic chart? What if you buy the printed version and the layout is like the on line one?

You will think that something gone wrong in the printing pipeline overnight.

So why is “so standard” to have sad graphic design on the main page of ours on line newspapers?

Speed? No, they’re a lot more boring than abroad, they refresh the version only if an earthquake happen, and during the morning the updating is quite slow. And they are not so international like theirs competitors must be in order to stay relevant.

Money? no, don’t be silly….

have we lost our (once famous) sense of taste?

Well, i think that is probably worse. An on line italian newspaper is still considered “the digital version of something”.


Feeding young graphic designers

Saturday afternoon I went to the Triennale Design Museum with my family because  they organized a graphic workshop for children named Mr.Guttemberg, part of a program of workshop to help children express their creativity.
They briefly explained the children the main rule “typography is a mirror job” giving them a single sponge made of polistirene (the one used for flowers) and a box full of oddities. So my son (4 years olf) picked a strange plastic hook and a piece of iron. Ludovico moulded the sponge with the two objects then rolled some red tempera on it and finally put a sheet of paper on top pushing his hands. As soon as he saw the printout he was asked to compose his name with max five letters. I think the pictures well describe the funny atmosphere and the amazing output.

And was free!!!
This is the Italy we want.

While my son was enjoying his workshop my daughter Margherita was playing in the big 1st floor atrium with a wood car equipped with a rack for markers constantly leaving lines on the floor. The small wood car was named Jackson P.
I love it.

Kartell goes Taschen

gillo_1Last night i was at the Kartell party for the launch of the book celebrating the 60 years of history of the brand, in other words the history of plastic in italian design.

After the words by Philippe Daverio, Claudio Luti, Miss Taschen and Gillo Dorfles we’been invited to enter the museum of Kartell (beatifully planned and carried out by Ferruccio Laviani).

But the issue is the book!!!!

Absolutely fantastic. A huge collection of plastic best sellers planned by some of the best designers of the world  witnessing the Kartell attitude to precision, passion, love for every single project carried out in the last 60 years.

Is quite big in terms of size, and is full of descriptions, sketches, images, drawings and deatils not only about the projects but also about the momentum in the design history, explaining how a small Italian factory has been capable to became a world leader brand.


Artwolab al macef